Subway and and Quiznos must be trying to outdo each other in a self-imposed “disgusting looking sandwich” competition.
Until a few days ago, it was difficult to imagine a more revolting sandwich to look at than Subway’s new line of avocado disasters.
Quiznos obviously saw those sandwiches as more than a series of unappetizing poor-judgement calls. The big Q saw them as a challenge, one they could not let slide by without responding to.
One reason I did not include the T.V. ad I first saw is that it might make you vomit on your keyboard, ruining it forever. These images, I hope, will get across the horror that is Quiznos’ newest sub. Just know that the T.V. spots are only more effective in that after viewing, you will want to eat one of these sandwiches even less than you do right now.
I am not just disappointed by two fast-food chains I used sink a lot of money into making menu and marketing decisions bad enough to be indicators of a total lack of understanding of what (eternally hungry) people would like to eat. I am disappointed even more by the fact that the companies that made Jared and fuzzballs with teeth household names are now producing marketing this out of touch.
Since Subway and Quiznos have apparently abandoned the age-old, battle-tested marketing stance of “trying making your product look good” for the less-traditional approach of “trying to make your product look as terrible and as undesirable as possible,” here are better T.V. spots from both:
Final Comment: I don’t always complain about the marketing direction taken with sub sandwiches, but when I do I harp on the same point tirelessly.
Posted by Jeff Osborn on June 18, 2012
Is there anything worse in the marketing world than the ongoing Geico gecko campaign?
Why are you still here?
Geico has been ripped for these ads because they are all about making “six-pack Joe” laugh and not at all about sharing real, concrete reasons why their insurance is better.
But that is not my problem with these ads. My second biggest problem (I’ll talk about my first biggest problem in a minute) with the gecko ads is this: They are not funny.
Humorous commercials used to bring attention to your product or service serve an important purpose.
Humor is an important marketing tool. Laughter, after all, is one of the main ways human beings connect with one another.
Think about your best friends. Chances are the memories that keep you closest to those people are either somber emotional ones or goofy, fun, riotous moments of uninhibited, uncensored laughter.
The same is true with brands and products. Great marketing campaigns make you feel emotions that bring you closer to the product, brand or service being touted.
Geico’s gecko campaign is a slowly dying horse that no one has balls enough to put down.
All of that said, my biggest problem with Geico’s gecko campaign is that they have never done a Gordon Gekko spoof with Michael Douglas. With all of the lazy, crappy ads with bad jokes (a few of them are below) I just cannot believe Geico never did a Gordon Gecko spot or two. Tsk, tsk.
Posted by Jeff Osborn on May 25, 2012