Even cool-looking, disturbing, visually pleasing, interesting print ads have nothing on click-able, customizable, interactive internet ads.
This may seem like an obvious observation. Maybe even a waste of space and time to write about.
But think about why print ads are boring for a moment?
Do print ads lose the battle with internet ads for attention because technology makes internet ads so much better?
Or maybe print ads make us yawn because they are part of a dying medium?
I thank the answers to both of the above, and other excuses, are cop-outs. Or at least the wrong questions to ask.
Closer to the right track might be thinking more along these lines:
Are print ads (and is print as a medium in general) boring because talent, creativity, and innovation have all gone to the internet?
I think the answer is “Yes,” and I am submitting this wonderful innovation as proof that the medium is not the problem (which should have you asking, “So, then, what is?”).