I watched Dallas Buyers Club (No spoilers to follow), and while it’s kind of pathetic (almost as much as the length of this sentence!) , I will now spend a ridiculous amount of text over an ad that only lasts on screen for 20 seconds and will be hardly memorable for most people, (unless this studio becomes a major Hollywood player from here on out), but oh well, sometimes stupid and insignificant ads get under my skin to the point that you are all subject to my crazed rants of extreme irritation. Especially when they involve a movie studio that produced a film nominated for Best Picture at the Oscars!
So, if you watch the video above, I have no issue with the quick logo spots for Entertainment One or Focus Features, other than the fact that I have to sit through both of these after a few previews of some films I probably won’t see and plenty of reminders to turn off my cell phone, which I’ve never had off silent/vibrate since I’ve owned the damn thing. Anyway, Entertainment One and Focus Features show their bland, non-too flashy, professional logo spots that remind us of their involvement, but leave no other impression.
However, the spot from Voltage caught my attention, because it seemed like a lot of unnecessary, computer generated garbage just to announce to me that Voltage Pictures was involved. The whole sequence looks like it was rejected from the beta version of Myst and does nothing to impress me about the production company. In fact, it nearly made me question how a company that leave there mark in such a tacky way could be involved in creating such a great film.
And that is what I find most specifically annoying about that or any other movie studio that tries to half ass their way to creating the MGM Lion or Tristar Pegasus of the computer animation age: Great films should not be proceeded by computer animated sequences that John Lasseter would digitally wipe his ass with before allowing them anywhere near a Pixar Film. Especially, when you have a decent logo, (which Voltage does!)! Just do what Focus does: fade into the logo, play some forgettable background music and save the standing out to the acting of Jared Leto and Matthew McConaughey!