I’m not sure whether the new Windows tablet, The Surface, will live up to the hype or not. Either way, I really like this TV. spot for it.
I’m usually the biggest hater on Microsoft and most things Windows (lack of innovation is my largest complaint), but I have to give this ad high-marks in the following categories:
Music – I do not know who is responsible for this, but the music in this ad is perfect. It comes on strong, rises when needed, and sets an evolving mood better than 99% off the other ads out there.
Timeliness- This spot fits the current vibe of a large segment of “the cool kids.” I am not one of these kids, but I see them around and they are going to love this ad.
Eye-Candy – This thing looks smooth, clean, and crisp. Microsoft is normally the opposite, so I am impressed doubly in this area.
We’ll see very soon if The Surface is a passable computing device pretty soon, but until then I am happy to applaud this commercial for being anti-Microsoft in all of the best ways.