Stove Top stuffing is not only the most popular brand of stuffing sold in the US, but probably the only recognizable brand as well. At least that’s what I’m going with since I can’t even name another one (Kirkland Signature and other store brands don’t count). The point is, Stove Top on a Thanksgiving dinner table is like seeing Nike polo shirts on Tiger Woods and it fits the confident tone of this commercial.
Thus, I’m hardly offended when the Pilgrim in this spot claims that Stove Top stuffing makes Thanksgiving, Thanksgiving. It may be a bit exaggerated, especially since I, personally, am not a stuffing connoisseur, but since I can’t think of any real competing brand then fine, Stove Top stuffing can hold it’s title of staple. I concede the point, even with the Pilgrim so incensed, he feels he had to escape this calamitous affair.
However, the advertisers couldn’t help themselves from getting weird with this spot. Since they already have a goofy David Cross doppelgänger dressed in Puritan chic they thought it would be great for him to imitate scurvy convulsions, being it was the en vogue disease of sea travelers in the 1600s. Unfortunately, to the average TV viewer that doesn’t study pathology of diseases no longer affecting the general populace, this action looks more like the Pilgrim climaxing on a vibrating chair, or pleasuring himself with a pencil sharpener.
Normally, I’d chastise this commercial for throwing such an odd punchline at the end of commercial, but I find myself befuddled, because the joke is disturbingly funny and doesn’t appear to hurt the brand. Sure, it’s weird as hell, but as long as that Pilgrim doesn’t lay any “scurvy” hands on my stuffing, I’ll probably indulge in the Stove Top myself.