A Kick in the Hump: The Georgetown Orbits

Campaign: The Georgetown Orbits Looking to Complete Their 3rd Studio Album!

Background: The Georgetown Orbits have been one of the strongest and most consistent music groups from the Seattle area for nearly a decade. I should know, as I bore witness to the birth of the foundation of this group when a bassist named Toby met a drummer named David at a Kingpins show in June of 2004. Though Toby and David have moved on to other things in life, this band has managed to continue to thrive over the years and provides the best Ska and Reggae influenced music the region has to offer. They have already produced two excellent independent records, (the last one involved another kickstarted campaign) and hope to strike gold a third time.

Approach: The campaign has a strong video that not only gives the potential backer an excellent example of the quality of music they can expect on the album, but also markets the image of a lively and professional group while it promotes goals and past achievements. Also, the actual recording for the album was completed before the actual campaign started, so the fund requested  by the band are strictly going to mastering the album and having it pressed which are two relatively simple processes once the proper funds are received. In other words, the final product of this campaign is not threatened by the possibility of inadequate studio time, unfinished song writing, or band members quitting.

Rewards: Once backers reach the 60 dollar level, a copy of a Dub/B-sides album is thrown and is something I’m looking forward to getting into my IPod. If you were to throw down $250 dollars you get a bevy of swag (including a physical copy of the album) and a tune up from Adam, the trumpet player!

Campaign Ends: Sunday March 16th, at 12:26 pm. As of this posting, the Orbits have reached $1695.00 of their $2500.00 goal! More info available at their kickstarted site: https://www.kickstarter.com/projects/312975517/a-new-georgetown-orbits-album?ref=live

A Kick in the Hump: Clinton Fearon & Boogie Brown Band

All right, everybody, it’s time for a format change. After spending my first six months plus writing mostly posts that ridicule what I see as inept moves by ad agencies in an attempt to fool the American consumer into purchasing a substandard product. True, I have save the praises of a few, notable and uniquely clever ads, but that’s at the cost of dumpster diving through the horrid pile of one line derp* jokes, uninspired metaphors, and repulsive imagery that is the typical American ad campaign.

In an attempt to do something positive and promote the kind of marketing that I find not only acceptable for the general consumer, but also appealing, I am going to start spotlighting fundraising campaigns via Kickstarter on Wednesdays in a new segment I call, “A Kick in the Hump.” I’ve been completely won over by the concept of Kickstarter as not only a way to support artistic and creative endeavors, but also as an avenue for people to sell you their products in a more honest and direct way than you find on ads in between Full House reruns. So, without further blah blah blah, here goes:

Campaign: Clinton Fearon & Boogie Brown Band present Goodness Tour

Background: Clinton Fearon is a local legend here in the Northwest having played in the Jamaican Reggae band The Gladiators before making his permanent home in Seattle in the 1980s. The Boogie Brown Band was formed in the mid 90s and has put out a bevy of independent releases and look to release their next album, “Goodness,” while touring in Europe.

Approach: This campaign is very honest, passionate and personal. In the video produced at the top of the site, you are introduced to every member of the group and they take turns discussing their hopes for this campaign and how exciting it would be for them to reach this goal. Additionally, they layout their entire financial plan for the money if the goal is reached with their tour dates, allocation of funds and financial short fallings out there for the world to see. While supporting this cause helps an artistic endeavor, it is nice to see all lose ends on the business side of things tide up neatly.

Rewards: As can be expected, lower pledges will get you copies of songs or the album when it is released internationally on March 24th, but for some of the higher pledges rewards include a music lesson with keyboardist Chava Mirel, a bass lesson with Clinton Fearon, or a gourmet meal by bassist Alex George. Most of these are only available to Seattle natives or via Skype and are a mere taste of the rewards catalogue available for this drive.

Campaign Ends: March 2nd at 3:32 PM PST, so please hurry my friends and support some good, global reggae. To view this campaign, visit: https://www.kickstarter.com/projects/1863404966/clinton-fearon-and-boogie-brown-band-present-goodn?ref=live

Give Thanks

I’m blessed.

I have a beautiful wife and I spend my days working on things I’m passionate about. Any complaints I have can be filed under first world problems and I’m given wonderful, amazing opportunities every day.

I’m grateful for all I have. This little soapbox included.

One of my other endeavors (discovershowgo.com) is turning into a full-time job, which is yet another blessing. With the success of Showgo comes some decisions about how and where to spend my time.

I really enjoy writing this blog, but today marks my last post indefinitely. This is one of my hobbies that will be toughest to drop, as I really enjoy writing, learning and sharing for and with you all.

Stuck and I will continue to post from time to time, but we can no longer guarantee regular, timely posts.

We have a modest following at best, but we are both proud of what we’ve achieved and for the readers that check us out and interact with Don’t Advertise to Me. Thank you all!

My wish for you all this Thanksgiving is that you will find happiness and comfort in your family and friends.

Best wishes for the entire holiday season and the New Year. I hope our paths will cross again soon.

- Jeff

Two Ads Pt. 2

“Live True” is the more recent Dewar’s ad.

A fantastic advertisement if it were for a nonprofit or perhaps a political campaign, this advertisement should sell about as many bottles of Dewar’s to customers new to the product as feeding me a fifth and sending me out into the streets of London with a sandwich board.

So much time, money and talent (some very smart, hard-working people made this awful ad) is wasted on advertising.

Which is a shame, seeing how moving it can be.

The biggest disappointment for me is digging only a few months back into Dewar’s advertising history and finding the ad I posted yesterday. Other than the gritty aesthetic, the only thing the two have in common is that they are both trying to sell you scotch.

— by Jeff Osborn

Two Ads Pt. 1

Dewars-1

Dewar’s White Label Whiskey recently released an advertisement using a poem by Charles Bukowski.

The ad looks really good and the poem shines. You can feel yourself wanting to be a better human as the ad plays. Then, at the end, you discover that all of the amazing images and the beautiful words were all put there to manipulate you into drinking Dewar’s scotch.

All advertising is manipulation, sure. But there is mutually beneficial manipulation and there is exploitation.

Head over to iSpot and watch another Dewar’s ad from earlier in the year. Different message, same look. Tomorrow I will post and discuss the Bukowski ad with the pretty, naughty lady ad in mind.

— by Jeff Osborn

Saturday Spamday

Facebook and Twitter.

All users (including myself) of both of those social networks are on spam notice.

Sometimes it is by mistake, sometimes it is intentional. But the truth is, every member of Twitter and Facebook spam their followers, and followers of others, in one way or another.

Saturday is probably the day of the week where people are least likely to spam their friends, family and followers with their political views, office gripes, weather complaints, gossip, new song by their hobby band, brand new product, or favorite TV show, but all the better to take today to simply remind everyone to think before you share.

 

First Aid

It is Friday, so I will try to make this as brief and light as possible.

Warning, do not watch the below U.K. advertisement from St. John Ambulance if you do not feel like tearing up.


Just as this article notes, this advertisement utilizes the freedoms of the internet by shocking audiences and providing solutions.

This is a cause worth getting attention over. The success of this campaign is that it does not just shock, it informs and educates. The reality behind the advertisement is horrifying: We are not prepared to handle very realistic situations involving our loved ones that could arise any moment.

The main strength of this spot is the build up of suspense and tension in a short period of time. The terrifying ending is brutal and enlightening. A happy ending does not elicit the same kind of reaction.

Finally, I like this spot as an example of marketing at it’s best. There are such negative connotations around marketing and advertising, as though lying, selling and sliminess come with the turf. The truth is that if every marketer thought like the souls that put this spot together, we might have already ended hunger, stopped war and cured cancer.

Marketing can create meaningful social change, which is why I am so eager to condemn it when it falls short (sadly this happens often) and rave about it when it is used to its potential.

Freedom Pt. 2

Remember advertisers, the freedom that the Internet provides to you and your audience means that they have the freedom to walk away, turn you off or simply ignore you.

Pop-up ads, ads before You Tube videos and banner ads are old thinking, worthy of the television era.

Keep spending money and resources on that old thinking if you want, but nobody is talking about your AM Radio-esque 15 and 30 second spots interrupting Hulu presentations. Instead, everybody is talking about Chipotle Grill, Back Country Dot Com, and Poo-Pourri.

Embrace your new-found freedom instead of clinging to old, ineffective ways. Stop beating audiences over the end with boring ads like they don’t have any other options. You are free to make art. So make it.

Freedom Pt. 1

This post is a quick break from my normal format. Rather than critique and analyze a specific spot or campaign, I want to talk briefly about the freedom of the Internet. (Though this post is the result of watching the below add from www.backcountry.com.)

 

Television advertising is awesome. If it is your only option.

Advertising on television was still the best option until the past few years when brands and marketing firms realized the full freedom the Internet provides.

The quality of some of the Internet -only ads we’re now seeing are stunning. Foregoing television saves you money (so now you can hire the director, create the production and shoot in locations you could not afford), allows you to make your spot as long as you want, lets you include explicit content and encourages creativity in making a truly interactive campaign.

Television is the big, slow giant that can no longer guarantee the audiences it used to be able to deliver. The Internet has taught organizations that if they push hard and make something remarkable, they will get noticed. Despite all of the noise and yelling, the internet not only provides freedom for advertisers, but it also provides freedom to audiences to decide whether or not an ad is worth their time. Television, for decades and decades, had such large audiences compared to other media that it could demand big money from advertisers and attention from audiences. The beauty of the age of the Internet is that (even with more and more regulations being imposed) it provides everything and dictates nothing. Art and freewill are encouraged here, and I love it.

Nuts To You

This little ditty made a splash last week:

I read a few responses, mostly expressing befuddlement.

But I get it. See an opportunity, seize an opportunity. Does the ad have anything to do with nuts? Not really. But if that is the problem with the ad, than 90% of all ads have a problem.

Wonderful Pistachios is trying to do what Go Daddy and others have done in the past. Dennis Rodman is polarizing. War is polarizing. North Korea is our dangerous, bumbling enemy. The internet is about shaking things up and that’s what they tried to do.

My takeaway is not that random does not work. The takeaway is that if you are going to be random and weird, you cannot just be weirder. You have to be the weirdestAt the time of writing, there were only about 250,000 views for the ad. In the internet age, that is peanuts. I would call this ad successful if it got 250 million in it’s first week. And, even with Rodman and a fake supreme leader, this ad just isn’t nuts enough.

 

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