All right, i will start this out by saying I am a true Seahawks fan and within this post, I may come off as a bit of a Homer. I won’t make it a point of using this blog to discuss my rather vast love American football and I apologize to anyone put off by this compared to what normally goes on here, but as the wise, 8 year old Macaulay Culkin once said, “This is my house, and I have to defend it!”
During last Sunday’s broadcast of the Seahawks 49ers game, a new spot for the beatsbydre headphones starring 49ers quarterback Colin Kaepernick aired. Nationally, I’m sure a lot of people watched it about 3 beers in and completely forgot about it, or went to Red Zone and completely bypassed the whole thing. For us people of the Pacific Northwest, we watched a purveyor of audio equipment collective give us the finger in order to sell a few more pairs of overpriced, gaudy headphones.
In the spot, Colin Kaepernick is riding on the team bus, (by himself, apparently), on game day to an opposing city where he is met by an army of fans whose sole purpose is to heckle him. The fans are on the verge of a full blown riot and start throwing debris at the bus that even manages to crack windshield. As Colin smoothly adjusts his beats headphones and casually walks off the bus, some of these maniacs are being dragged away by cops while others press against the barricades and yell whatever they can to get in Kaepernick’s head (my personal favorite, “You suck as a leader! Alex is a real QB!,” a tribute to Alex Smith, the guy Kaepernick replaced).
Now, I didn’t see any 12th man jerseys and the colors aren’t quite the right shade, making this crowd look more like a rabid group of Seattle Sounders fans than hawks fans, but the overcast, the rain and the fact that this first aired during a rivalry game makes it pretty clear that Alex’s aggressors are Seahawks fans. I am not saying that there aren’t fans that have this kind of hatred for Kaepernick and I am aware that there are plenty of psychos that are a part of every sports fan base, especially when they gain national notoriety. However, we are not some crazed bunch of barbarians that have it out for a quarterback that quite frankly, hasn’t done much to us. If anything, we’d be highly more likely to line up in the rain in order to take shots at Colin’s head coach. Even then, Harbaugh would be a lot less to get physically harmed here than in his home stadium, where passionate fan disputes have led to hospitalization.
All in all, this ad really only does a couple of things right: it completely alienates an entire region of football fans and it helps Colin Kaepernick build this douchey image that he’s really taken to when dealing with the media this year. Not sure if that’s what they were going for, but if so, good job, Jerks!